CLIENT
Orbita
SECTOR
Neobank
DISCIPLINES
Digital product, App
YEAR
2025
Digital product, App
A neobank for freelancers that wanted money to feel calm: balances, taxes and invoices in one orbit.
01
CHALLENGE
Orbita’s beta crammed every feature onto one screen. Users loved the idea and churned within a week, overwhelmed by numbers they did not trust.
02
APPROACH
We rebuilt the product around three orbits — earn, set aside, spend — and a design system that makes every number explain itself. Prototypes were tested with forty freelancers before a pixel shipped.
03
OUTCOME
The redesign halved support tickets and lifted retention past the 90-day mark. The system now powers web, iOS and Android from one token set.
