CLIENT
Kiln & Co.
SECTOR
Coffee roastery
DISCIPLINES
Brand identity, Packaging
YEAR
2026
Brand identity, Packaging
A small-batch roastery wanted a brand that felt as warm as the kiln it roasts in — and a bag system that could grow from six coffees to sixty.
01
CHALLENGE
Kiln had great coffee and no face. Every bag was hand-labelled, every café order looked different, and wholesale buyers kept confusing them with bigger roasters.
02
APPROACH
We built the identity around a stamp: one heavy mark pressed into kraft paper. A modular label grid handles origin, process and roast curve, so new coffees take an afternoon, not a redesign.
03
OUTCOME
Kiln launched with six coffees and a café kit. Wholesale accounts tripled in the first year, and the stamp now appears on everything from cups to delivery vans.
