A colour for every room
WRITTEN BY
Mae Lindqvist
MOTION & 3D

CATEGORY
STUDIO NOTES
READ
4 MIN READ
AUTHOR
Mae Lindqvist
Archives are boring
Most studio archives are grids of logos on white. They prove you have worked; they do not make anyone feel anything.
We wanted ours to feel like walking through rooms, each one painted for the client who lived there.
One colour per project
Every project gets one tint pulled from its own identity. It colours the cover, the case study, the legend and even the hover states.
Visitors stop reading names and start remembering colours: the sand one, the violet one, the yellow type foundry.
The rule that keeps it calm
Colour only works if everything else stays quiet. The rest of the site is ink, bone and one signal red, so each tint arrives like opening a door.
Restraint is what lets the colour be loud.


