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STUDIO NOTES

4 MIN READ

A colour for every room

How giving each project its own colour turned our archive from a list of logos into a place people remember walking through.

How giving each project its own colour turned our archive from a list of logos into a place people remember walking through.

WRITTEN BY

Mae Lindqvist

MOTION & 3D

A colour for every room

CATEGORY

STUDIO NOTES

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4 MIN READ

AUTHOR

Mae Lindqvist

Archives are boring

Most studio archives are grids of logos on white. They prove you have worked; they do not make anyone feel anything.

We wanted ours to feel like walking through rooms, each one painted for the client who lived there.

One colour per project

Every project gets one tint pulled from its own identity. It colours the cover, the case study, the legend and even the hover states.

Visitors stop reading names and start remembering colours: the sand one, the violet one, the yellow type foundry.

The rule that keeps it calm

Colour only works if everything else stays quiet. The rest of the site is ink, bone and one signal red, so each tint arrives like opening a door.

Restraint is what lets the colour be loud.

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[ 02 ] MORE FROM THE JOURNAL

[ AFTER READING ]

LET’S MAKE SOMETHING WORTH A NOTE.

[ AFTER READING ]

LET’S MAKE SOMETHING WORTH A NOTE.

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