The stamp, the grid and the sixty-coffee problem

One mark, pressed hard

The roastery had six coffees and plans for sixty. A packaging system that needed a designer for every bag would have collapsed in a year.

We started with a stamp: one heavy mark that looks good pressed crooked into kraft paper. Imperfection became part of the brand.

The label grid

Under the stamp sits a strict grid: origin, process, roast curve and tasting notes always land in the same place. Only the colour band changes from coffee to coffee.

The grid is boring on purpose. It means the team can brief a printer with a spreadsheet, not a design file.

Testing on the shelf

We printed twenty mockups and put them on real café shelves next to bigger roasters. The stamp read from three metres away; the grid read from one.

That is the whole job of packaging: be found from far away, be understood up close.