Ship the site you approve
WRITTEN BY
Iris Kade
LEAD DEVELOPER

CATEGORY
WEB
READ
5 MIN READ
AUTHOR
Iris Kade
The handoff gap
On most web projects, the site you approve is a picture. The site that ships is a translation of that picture, and something always gets lost in it.
We close that gap by designing and building in the same place. Motion, spacing and breakpoints are decided once, not twice.
CMS from day one
Content is not a phase at the end. We model the CMS while we design, so every template is tested with real articles, real case studies and real awkward titles.
When the site launches, the team already knows how to publish, because they have been doing it in review.
Fast by default
Speed is a design decision. We keep pages light, images sized and motion purposeful, then check every template on a slow phone before we call it done.
A site that loads in under a second is remembered for the right reasons.


